corporate social responsibility (CSR)

Employees expect their company to demonstrate corporate citizenship and be socially responsible. A well-defined CSR strategy creates a shared vision, identity, and goal for everyone within the organization.

The benefits of a strategic CSR plan include:

Enhanced community impact (greater ROI)
Increased corporate citizenship recognition
Stronger branding message
Defined organizational identity with shared goals
Healthy giving boundaries
Strong storytelling for recruitment and retention
Curated volunteer opportunities that help alleviate HR staffing pressures
Ability to engage employees on every level
Volunteer time properly captured for accurate impact
Ensuring that you are partnering with a credible and well vetted Non-Profit

Did you also know that giving is a two way street? It is appropriate (and often appreciated) to request speakers, shout outs on social media, and help with earned media from Non-Profits. It helps influence others to give and also helps lend credibility to the Non-Profit.

creating a strong csr plan:

current giving assessment

Data collection: determine priorities, current projects, assess business development vs corporate partnerships vs social impact
Create vision statement (aligning with values)
Create budget and timeline
Assess additional feedback (focus groups, leadership, surveys)
Complete competitive analysis

develop strategy

current giving assessment

Create giving framework, qualifications, commitment, advantages, benefits, and budget
Determine how to leverage current partnerships (and phase out if necessary)
Determine fund allocations
Create internal framework to track potential business development/corporate partnerships/social impact potential

build plan and approval

current giving assessment

build plan and approval

Create and finalize CSR philosophy proposal for approval
Define short term and long term goals

BUILD COMMITMENT

ROLL OUT AND MANAGE PLAN

build plan and approval

Define CSR internal committees (application process, size, locations/offices represented)
Determine plan to collect impact data
Create communications plan (web, PR, marketing, social media, business proposals, recruitment materials)
Work on staff investment (leadership buy-in, incentives, energy)

ROLL OUT AND MANAGE PLAN

Write giving partnership contract
Set goals (impact numbers internally and externally, stories, involvement)
Implement impact tracking process
Create accountability structure

STORYTELLING AND AWARDS

ROLL OUT AND MANAGE PLAN

Track impact numbers (volunteer time, financial contributions, in-kind gift, leadership hours)
Utilize social media, PR, and marketing to communicate pictures, stories, and impact numbers
Apply for corporate citizenship recognition and awards

corporate social responsibility (CSR)

creating a strong csr plan:

current giving assessment

current giving assessment

current giving assessment

develop strategy

current giving assessment

current giving assessment

build plan and approval

current giving assessment

build plan and approval

BUILD COMMITMENT

ROLL OUT AND MANAGE PLAN

build plan and approval

ROLL OUT AND MANAGE PLAN

ROLL OUT AND MANAGE PLAN

ROLL OUT AND MANAGE PLAN

STORYTELLING AND AWARDS

ROLL OUT AND MANAGE PLAN

ROLL OUT AND MANAGE PLAN

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