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    • Home
    • Families
    • Corporate Responsibility
    • Non-Profit List
    • Contact Info

  • Home
  • Families
  • Corporate Responsibility
  • Non-Profit List
  • Contact Info

corporate social responsibility (CSR)

Employees expect their company to demonstrate corporate citizenship and be socially responsible. A well-defined CSR strategy creates a shared vision, identity, and goal for everyone within the organization.


The benefits of a strategic CSR plan include:

  • Enhanced community impact (greater ROI)
  • Increased corporate citizenship recognition
  • Stronger branding message
  • Defined organizational identity with shared goals
  • Healthy giving boundaries
  • Strong storytelling for recruitment and retention
  • Curated volunteer opportunities that help alleviate HR staffing pressures
  • Ability to engage employees on every level
  • Volunteer time properly captured for accurate impact
  • Ensuring that you are partnering with a credible and well vetted Non-Profit


Did you also know that giving is a two way street? It is appropriate (and often appreciated) to request speakers, shout outs on social media, and help with earned media from Non-Profits. It helps influence others to give and also helps lend credibility to the Non-Profit.

creating a strong csr plan:

current giving assessment

current giving assessment

current giving assessment

  • Data collection: determine priorities, current projects, assess business development vs corporate partnerships vs social impact
  • Create vision statement (aligning with values)
  • Create budget and timeline
  • Assess additional feedback (focus groups, leadership, surveys)
  • Complete competitive analysis

develop strategy

current giving assessment

current giving assessment

  • Create giving framework, qualifications, commitment, advantages, benefits, and budget
  • Determine how to leverage current partnerships (and phase out if necessary)
  • Determine fund allocations
  • Create internal framework to track potential business development/corporate partnerships/social impact potential

build plan and approval

current giving assessment

build plan and approval

  • Create and finalize CSR philosophy proposal for approval
  • Define short term and long term goals

BUILD COMMITMENT

ROLL OUT AND MANAGE PLAN

build plan and approval

  • Define CSR internal committees (application process, size, locations/offices represented)
  • Determine plan to collect impact data
  • Create communications plan (web, PR, marketing, social media, business proposals, recruitment materials)
  • Work on staff investment (leadership buy-in, incentives, energy)

ROLL OUT AND MANAGE PLAN

ROLL OUT AND MANAGE PLAN

ROLL OUT AND MANAGE PLAN

  • Write giving partnership contract
  • Set goals (impact numbers internally and externally, stories, involvement)
  • Implement impact tracking process
  • Create accountability structure

STORYTELLING AND AWARDS

ROLL OUT AND MANAGE PLAN

ROLL OUT AND MANAGE PLAN

  • Track impact numbers (volunteer time, financial contributions, in-kind gift, leadership hours)
  • Utilize social media, PR, and marketing to communicate pictures, stories, and impact numbers
  • Apply for corporate citizenship recognition and awards

Lara.Gaither@gmail.com

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